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Solution turns products into digital platforms for customer engagement innovation.
March 23, 2018
By: DAVID SAVASTANO
Smartrac has won the 2018 IoT Global Award for its Experiences solution in the Retail, Marketing & Hospitality service category. Experiences is Smartrac’s IoT-based solution that turns products into digital platforms for customer engagement innovation, and which already has a proven track record in deployment for many well-known global sports brands such as Spyder. The IoT Global Awards are co-sponsored by IoT Global Network and CloserStill Media, the organizers of the Smart IoT London event. “Branded product manufacturers can now deliver exclusive mobile experiences to consumers that start in the real world and scale digitally,” Christian Uhl, CEO at Smartrac, said.
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